If you’re trying to build a brand and are doing so through a social media campaign, having all your links be the same length and appear very similar is crucial. More streamlined in appearanceĪll URLs start out the same way, but after that initial similarity, they can go many different ways. Image source: Author Benefits of using a URL shortenerĪside from just being more pleasing to the eye, shortened URLs can have the following added benefits. URL shortening can be as simple as plugging your long URL into a tool and getting a shorter one, or as complex as using a link shortener as a social media management tool. Once that’s taken care of, the process is fairly straightforward. If it’s a paid tool, you’ll have to purchase a subscription before being able to utilize the URL shortener and access all of the extra features. However, sometimes all you have to do is paste the long URL into the allotted space on a website.
URL SHORTENER OWLY FREE
Once you decide which custom URL shortener you’re going to use, if it’s a free tool, you will most likely only have to create an account to get started. There are some free link shorteners and some that you would have to pay for, but, either way, short URLs will work in your favor. It seems overly simple, but that’s the reality. Overview: What is a URL shortener?Ī URL shortener is an online tool that allows you to enter a long URL and receive a shortened version in return. But when someone sees a URL like that, they can be put off and start to question if it’s one they should visit or send to a friend.Ī simple way around this situation is to use a URL shortener.
It could be a perfectly fine URL, just long and intricate. It’s interesting how the length of a URL, or the characters seen in one, can really impact the legitimacy of how that URL comes off. If you’re looking for a different way to use social media marketing and track your efforts, a URL shortener can help streamline your links, add legitimacy, and so much more.
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